Branding is the process of proving a company's essence and direction through visual language. At its center, the logo is the distilled result of that process, intuitively conveying a company's values to both internal members and outside clients. SPACEBASE translates the philosophy held within such a logo into the sensory language of space. Here we introduce the MURATA office, a place where precise engineering and youthful energy coexist, rendered through SPACEBASE's own interpretation.

SPACEBASE has designed a wide range of office spaces over the years. From Millie's Library to Daehaknaeil ES and WAVVE, the spectrum of its portfolio is broad indeed.

In the 2024 office project for the global electronic components company MURATA, SPACEBASE turned its attention to the company's logo. Inspired by the grid system of a ceramic crystalline structure, MURATA's logo symbolizes trust and innovation. SPACEBASE set out to realize the imagery of this logo within the actual office space.

Grid: Drawing Order into Space

MURATA's diamond logo begins with the square, its smallest unit, and the grid that those squares form together. SPACEBASE took this crystalline structure, defined in the brand guidelines, as the core language of the spatial design.

The first thing to catch the eye is the floor pattern. The square grid structure of the logo guidelines is translated into the tile pattern of the office corridors and shared areas. Over an achromatic base, tiles in MURATA red and gray tones intersect within the grid, visualizing the precise engineering that defines an electronic components brand.

This language extends to the ceiling and walls as well. Ceiling structures installed above the lounge and work areas lend the space a three-dimensional sense of volume. At the same time, the grid form of these structures metaphorically reveals the systematic order of electronic components.

A meticulous design that aligns even the joint lines of the walls to the grid lets the company's trust and precision flow through every place the user's eye lands.

Color Layers: Melting Away the Coldness of Technology

Yet there was something the grid structure alone could not complete. One of the key requests in the RFP (Request For Proposal) from MURATA was for "a work space that the younger generation would want to come to." Given the nature of an electronic components company, the space could easily have looked cold and rigid.

To offset this, SPACEBASE set the look and feel of the office space as a three-dimensional layering of warm colors.

The MURATA red from the brand guidelines works as an accent color throughout the space. SPACEBASE, however, did not settle for using it in a merely flat way.

Warm-toned wood and white brick that pair well with MURATA red are used on the walls and partitions. Furniture in a desaturated terracotta color is also arranged three-dimensionally throughout the space.

This preserves the company's signature color while, through layers of soft hues, creating a cozy and lively atmosphere that envelops the entire space. This strategy unique to SPACEBASE produces a work environment where the younger generation wants to linger.

A company's values truly become a living experience only when they are translated into the language of space. By translating MURATA's logo into the form and color of space, SPACEBASE's endeavor lets both customers and internal members experience the company's direction in every moment.

An office design like this builds a sense of brand bond and becomes a healthy driving force for the organization and the individual to grow together.

*Photography and design courtesy of SPACEBASE

If you are thinking about a space that is uniquely your company's, talk with SPACEBASE.

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